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New materials arrived, including chrome plating, stainless steel and plastic.A sleeker form of the style, called Streamline Moderne, appeared in the 1930s; it featured curving forms and smooth, polished surfaces.
The early art deco style featured luxurious and exotic materials such as ebony, and ivory and silk, very bright colors and stylized motifs, particularly baskets and bouquets of flowers of all colors, giving a modernist look.During the 1925 Exposition the architect Le Corbusier wrote a series of articles about the exhibition for his magazine L'Esprit Nouveau under the title, "1925 Expo: Arts Déco" which were combined into a book, "L'art décoratif d'aujourd'hui" (Decorative Art Today).The book was a spirited attack on the excesses of the colorful and lavish objects at the Exposition; and on the idea that practical objects such as furniture should have any decoration at all; his conclusion was that "Modern decoration has no decoration".The term arts décoratifs was first used in France in 1858; published in the Bulletin de la Société française de photographie.In 1875, furniture designers, textile, jewelry and glass designers and other craftsmen were officially given the status of artists by the French government.The Théâtre des Champs-Élysées (1910–1913), by Auguste Perret was the first landmark Art Deco building completed in Paris.
Previously reinforced concrete had been used only for industrial and apartment buildings, Perret had built the first modern reinforced concrete apartment building in Paris on rue Benjamin Franklin in 1903-04.Established firms including the luggage maker Louis Vuitton, silverware firm Christofle, glass designer René Lalique, and the jewelers Louis Cartier and Boucheron, who all began designing products in more modern styles.Beginning in 1900, the Department stores had recruited decorative artists to work in their design studios.Decorative arts sections were introduced into the annual salons of the Sociéte des artistes français, and later in the Salon d'automne.French nationalism also played a part in the resurgence of decorative arts; French designers felt challenged by the increasing exports of less expensive German furnishings.Art Deco is one of the first truly international styles, but its dominance ended with the beginning of World War II and the rise of the strictly functional and unadorned styles of modernism and the International Style of architecture that followed.